IBAOcon ’24
Raise the Game
Integrated Event Experience
Intact Insurance
For Intact’s presence at IBAOcon ’24, I developed Raise the Game into a flexible event system spanning environmental graphics, digital communications, speaker content, attendee engagement and post-event follow-up.
The concept uses an upward-moving arrow as both a graphic device and a metaphor for progress, ambition and growth. From there, the system expands through Intact’s brand language using red, soft lilac, bold typography and high-energy imagery.
From screen to space.
The system had to work at very different scales—from booth architecture and signage to small-format pieces people could hold, scan and interact with.
