AIBC — Intact Convention Presence

One brand, translated across digital, spatial and event touchpoints.

For Intact Insurance’s presence at the Atlantic Insurance Brokers Convention, I developed the visual direction across the full convention experience—from LinkedIn promotion and event communications to the custom booth environment.

The goal was to create a clear, recognizable and cohesive brand presence in a busy event setting. I carried the Intact visual language consistently across digital and physical applications, while adapting each piece to its specific format and function.

My role extended beyond design into production and execution, including working with vendors to bring the booth concept to life and ensuring the final experience was delivered on time.

The result was a unified corporate presence that connected campaign, environment and brand experience into one consistent system.